Repositioning Contentful as an intelligent, composable content platform designed to empower brands to deliver impactful, scalable experiences.

Capabilities: Service Design • Design System • Team structure • UX and UI

Design system strategic approach

Collaborate daily with the Web Marketing Director to strategically transition the existing marketing website to a modern design system.

Team structure

Established a new internal product team and partnered with an external design agency (WeWork, Portland) to implement the new design system effectively.

Online products and services portfolio

Revitalize the marketing website with updated offerings and a refreshed pricing model to align with business goals and accelerate growth.

Customer experience

The definition of the new customer experience places SEO and evolving branding needs at its core, ensuring a more impactful and engaging customer journey.

“Andreas is a brilliant Strategist and CX/UX designer, he has challenged and won us over with his customer-centric problem-solving. He is a great communicator, an effective relationship-builder, and a hugely positive influence on the team.”

Tim Corden — Marketing Director at Contentful