Film Festival Locarno the rebrands programme

The program of work conducted included: definition of a branding and communication strategy, sponsors and partners, strategy for merchandising and realisation of key elements, new media strategy, branding , advertising campaings.

Throughout its 63 years of history, the Film Festival Locarno has occupied a unique position in the landscape of the major film festivals. Every August, for eleven days, the Swiss-Italian town of Locarno, right in the heart of Europe, becomes the world capital of auteur cinema. Thousands of film fans and industry professionals meet here every summer to share their thirst for new discoveries and a passion for cinema in all its diversity (pardolive.ch).

Most of the Locarno editorial material has been automated to streamline processes and reduce costs. The diagram shows the Locarno CMS and the different automated publications ( including digital channels) that go out every year from the same database. One good example is the Catalogue, that contains 392 pages in four languages over two editions, with multiple writers and contributors and a four-week production cycle including printing and delivery of the finished results. We ran a program to streamline the content development and production workflows; specified extranet tools to assist content development and management; developed a PDF engine to automatically preview page layouts and completely redesign the format and presentation of the publication to revitalise look and feel while saving 50% of paper (relative to previous editions). Today, 68 pages of the pages are still being implemented manually.