Through in-depth research, we identified key needs and pain points, transforming the organization from a traditional service to a scalable digital platform, enabling rapid expansion at a low cost.

Audience Segmentation Study

Ethnographic study to define customer segments. Interviews & workshops across the US and UK to test and gain insight from a range of potential value propositions

Value Model Design

Working closely with key stakeholders from the CEO to Teachers & students, mapping the present and future state of the service model

Stakeholder alignment

As a result of the overwhelming positive results that were gathered from customers and teachers when trialing the 1st MVP, the TM foundation has fully embraced its digital future.

New revenue opportunities

The digital at-home learning option of the TM service has gained a variety of new markets that were previously unachievable.