Deliver an extra 1 million admissions through digital channels, by creating the most effective digital user experience across social, web and mobile, while capturing useful data

Part one deliver an extra 1 Million

A short-term sales target that is achievable either by increasing click-through rates and/or growing volume of traffic to the site from 75m to 92m and optimise the website to improve the conversation rate from 2.9% to 3.6%.

Part two capturing useful data

A long-term, service-led transformation that will shift VUE from the UK's best cinema to its top e-commerce company. It's about personalized, one-to-one communications, learning from e-commerce giants like Amazon, and continuously improving the customer experience based on data.