Defining a new business model to optimize business partnerships towards shared goals
Using the network effect to scale and deliver Opendesk value proposition through multiple channels strategy that includes no extra structural costs
Develop strategies and infrastructure to maximize business network capabilities
Opendesk's rapid growth and success stem from its open-source business model, which enables makers worldwide to access design files and use CNC machines to create desks at lower costs. With increased visibility and trust, the business now needs to define partner optimization strategies and rethink how to leverage external, non-customer relationships to its advantage.
Research
Tracking social share of external build
Third party channel behaviours
Desktop research
Intercept Surveys, Email Surveys
Download synthesis
Passive and anonymous engagement
Download on request data capturing
Live chat scripts and analysis
Customer Journeys and Lifecycles maps
What is the right balance between the different type of channels, to integrate them in way to create a great customer experience and maximise revenues?
Assessing opportunities and threats
What could we do to increase the stickiness of our company's relationship with our existing and future partners? Can each revenue stream have a different pricing mechanics?
Hypothesis: Managing multiple business models
This business model is based on the concept of Open innovation by Henry Chesbrough. The core idea is that we should profit others' use of our innovations and if we make the best use of internal and external ideas, we will lead the market (reducing time-to-market).
