From Market Research to Defining and Launching a New Customer Experience
Shaper is a human-involved robotics company focused on making precision cutting easy and accessible.
Phase one
Bring clarity on segmentation and existing market categories in order to identify new business opportunities to expand its product offering in Europe and North America.
Phase two
Understand how to launch a subscription payment within the existing customer base to increase CLTV.
Phase three
Optimise the existing customer experience within the digital ecosystem to improve the conversion rate.
Product and services ecosystem strategy
Service ecosystem
Market category
Research analysis
Patterns
Customers pain points
Market segmentation
Origin features desirability
Product market fit variables
Strategy
